Should you hire a media coach or a PR Agency?
When you are trying to decide between hiring a media coach and a PR agency - there is a lot to consider. Right now if you are a women entrepreneur and you want PR for your business you have two options:
Go the DIY route. With this option you likely will find yourself spinning in circles because you don’t have a clear strategy or action plan. You don’t have any media contacts. The biggest tragedy here is that you start blaming yourself and you may even start believing your business story is not newsworthy.
Your second option is to pay a PR agency a monthly retainer fee in the thousands and they do everything for you. With this option you are usually not building your own media relationship and don't understand how to land media. In some cases I've heard business owners say they don’t know why their pitch wasn’t picked up. It just feels like another dead end. PR agencies also hire people like me to media coach their clients because they don’t have that specific skill in-house.
So what now? Introducing option three: Media Success Coaching. This 12 week program with 1:1 support bridges the gap between option one and two. It is a signature system designed to help your business get the media exposure it deserves, well beyond the time we work together.
✔️ We connect 1:1 for your strategy session to map out how your business and unique perspective can be connected to the media's news cycle.
✔️ You draft a pitch using the pitch examples provided and our team of reporters edit it for you and provide all the media email addresses as well as when to send + followup on your pitch.
✔️ Once you booked your interview you connect again with our coaches who are former TV reporters to do mock interview practice.
🤩 You nail your interview + repeat. Clients can cycle through this process anywhere from 3-5 times in a three month period. Amazing right?
Truthfully when I designed this program I didn't fully realize how much of a gap we were filling when it comes to the current PR options. I see the impact in our numbers - almost 100 women have worked with us in this program.
Leverage the media to increase your visibility, influence and revenue!
Download our free media pitch template that all our clients use to book interviews on CTV, Global News, CP24, Cityline, The Social, The Globe and Mail and more.
Book a discovery call and we will map out a PR media strategy for your business. If we feel working together is a mutual fit, we will share more details about our signature PR program.
FOLLOW ALONG ON OUR JOURNEY on INSTAGRAM @SHESNEWSWORTHY & @SHESNEWSWORTHYACADEMY
