Why it is important to have a media page
If you have yet to hear Google has announced its decision to eliminate news links from its search results within Canada.
This move is in response to a new online law that says big tech companies have to pay up if they use or share content from media outlets on their online platforms. This includes Google and Facebook so far. This change is going to take place over the next six months but is already starting to happen.
On Instagram and Facebook we are already seeing news sites like The Globe and Mail, Toronto Star and Global News have their content blocked from approximately 5% of viewers.
How does this impact you?
It's going to be harder to access news. You can still do this through other sites like Yahoo and Bing if you are searching for news content or you can go directly to Canadian news pages or news websites.
This is going to be helpful if you are trying to figure out if the media has already pitched a story that you are considering pitching.
The second way that this could potentially impact you is you will have to focus more on building your brand on let’s say your website via a media page.
You can take charge of how you present yourself and the information you want to share. It is all about setting up the right page on your website. That includes your media interviews, podcast and lives.
That is because when the media plans to interview you they often research how good you are by heading to Google.
They might stumble upon news articles or shows where you have showcased your expertise. Now is the time to be in control of your narrative and gather all your content in one place.
Your media page becomes, your hub and gives you the power to shape how you are perceived. This ensures everything is easily accessible to journalists and the public.
When they search for you they can find exactly what you want them to know.
Having a media page gives you:
Media exposure, visibility and credibility
When the media is looking for you they can always be directed to your website which shows that you are a thought leader and you are credible.
Storytelling and messaging control
Control of your narrative.
Media inquiries and partnerships
Direct people to a media page if they are looking for follow-ups or if they want to see the type of work that you have been doing.
Easy access to your content
There is a benefit of having all your content in one place.
So what's a great example of a media page? You can check out some of our previous clients from our Media Success Coaching Program, Megan Arthurs. She is a professional home organizer, the CEO of H:OM ORGANIZING.
She's done tons of on-air interviews and brand partnerships with various media stations. She includes:
The link to the page of the interview.
The title of what the interview is about.
When she was in the studio, she managed to get a picture and if she was doing something virtual instead she simply grabbed a screenshot of her TV appearance.
Now if someone wants to check you out all they have to do is head to your media page. She's got everything neatly organized in one spot. It's all right there at your fingertips.
If you need a bit more inspo, here is how my media page looks like.
At the bottom, I have grouped together all the podcast features I have done. Then I added the screen grabs from TV appearances. And of course I made sure to include any print interviews I have done over the years as well.
When someone wants to interview me I just direct them to this media page to get an overview of my past features.
And last, hot tip: always add the link to your media page in your sign off. It keeps the interest alive for potential collaborators or clients. And remember media pages are always a work in progress but it is a useful tool to showcase your media appearances and make a great impression. You never know who might scoping you out.
Our signature PR program is open for Fall enrollment. If you need some extra help, book in a free discovery call with me where we can discuss strategy and story ideas.
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