Want media attention for your business? Summer is the BEST time to make a pitch!
In the midst of those lazy summer days, we would love nothing more than to kick back and put up our feet, BUT hold on a second, that is not the case for small business owners seeking media attention.
Now is NOT the time to relax because it is one of the best times of the year to pitch your business to the media.
While it’s true that life slows down during the summer months, the pace also slows down in newsrooms. There is less happening in the city (there are only so many festivals you can fill a newscast with) and reporters and producers are looking for fresh content.
This means they are more likely to pay a little extra attention to pitches they wouldn’t normally consider at other times of the year.
Like everyone else, a lot of the regular reporters and producers take vacation during the summer months. Their positions are filled with freelance staff, junior reporters and sometimes even interns wanting to make their mark with unique story.
Tune in, listen and watch who is new on the roster and target your pitches accordingly.
So if getting media attention is on your radar—now is the time to start pitching. Don’t wait until the fall to get going.
Our signature PR program is open for Fall enrollment. If you need some extra help, book in a free discovery call with me where we can discuss strategy and story ideas.
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