Get PR: Media Success Coaching
Gain massive media exposure for your growing business and increase your reach all while building your authority and driving traffic to your business.
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I get it, you have been considering media exposure for your business for a while, but you don’t know where to start or even how to pitch the media. You have questions about what goes in a pitch that could get you booked and you have no idea which reporters and producers to reach out to…or even how to find them in the first place.
What’s more is you see other entrepreneurs front and center in the media while you are scrolling social media and you wonder how they do it. Landing media seems so daunting and you even start comparing your business to theirs and doubt that your business is newsworthy. You look at your social media following and don’t feel it’s “large enough” and that the media won’t consider you an expert when they see the numbers. This is in part because you feel you just haven’t been an entrepreneur long enough.
But in spite of your fears you know deep down that media exposure is the next step for your business. You have exhausted your current network and social media marketing streams and you need to expand your reach for business growth. You want to learn how to speak compellingly about your business and how you serve others (even though the thought of that feels overwhelming).
And on top of that, while you are committed to gain the credibility that finally matches your high level of expertise, you are busy and wonder how you will do it.
But what if you could have it all? The media exposure, the authority and the business growth?
In reality you really are not that much different from all the other women entrepreneurs coaches and service providers that you see front and centre in the media gaining credibility and traction for their businesses. You can learn how to navigate the media industry with guidance and become the go-to expert in your field with a solid PR and media strategy.
Your website can have a media page full of your latest TV and print interviews all while your network is watching, commenting and cheering you on social media. Once your community really sees you as the thought leader and expert you have always been, they will be excited to share and repost your content. And, your emails and DMS can be filled with people who want to work with you.
You can become so comfortable and confident on-camera that you seamlessly leverage all your media coverage to book dozens of new clients, paid speaking gigs and even secure partnerships with your favourite brands.
So how do you get there? With our signature PR program Media Success Coaching that has helped over 100 women entrepreneurs land hundreds of media interviews.
In just 12 weeks our team of journalists will coach and help you turn your business story into a newsworthy story that the media wants to cover. Our signature program Media Success Coaching is a combination of 1:1 media coaching and weekly group classes that helps you land media quickly and gives you the skills to continue pitching the media long after we work together. You will also learn the marketing strategies to leverage your media interviews that will help you build your authority, increase your reach and drive traffic to your growing business.
I had an incredibly impactful experience working with Jenn and her team. As someone without any media experience, I was blown away by their ability to help me create newsworthy pitches that related to my business, keep me on track to follow up with media contacts and their expert support in preparing me for my on-camera interviews. I landed three interviews, built lasting relationships with the media and was equipped with an easy pitching framework that I can use in my business going forward. I can't thank Jenn and her team enough for helping to provide my business with the exposure and credibility that I was looking for!
Cynthia Arscott @goldmindclass
Jennifer doesn't just get you on-air, she sees the potential in you and your business venture and makes sure that you shine. We came to Jennifer at a time when getting attention to our work was challenging and politically unpopular. Jennifer saw the major potential in our work and paid attention to our team's strengths and weaknesses. We have now received national news coverage, gained new followers on all social media channels and our client base has grown! Jennifer is also just an awesome woman to work with. She is bright, focused and on the ball.
Michelle Bain @youth_empowering_youth
The signature system that takes you from being undiscovered to front and center with national exposure!
Work with experienced journalists that have a combined nearly four decades of experience working in the media industry. We know what it takes to get you booked and fast. Clients typically land their first media interview within the first four weeks of the program.
Jennifer, CEO + Media Coach
1:1 media strategy session:
Our media coaches help you define your unique expertise and decide how we will position your thought-leadership to the media. We also decide how we will connect your expertise to the current news cycle and what story about your business you will pitch first. This helps you understand what the media considers newsworthy and help you stay on track to land 3-5 media interviews while you are in the program.
1:1 pitch review and edit
Using our successful pitch examples, tools and templates you draft your first media pitch. We review and edit your pitch and coach you through when to send your pitch to the media. Yes, we share email addresses for the media and once you email your pitch to the media we follow the news cycle closely to ensure your pitch is timely and you get booked as quickly as possible.
1:1 interview practice
Once you book your interview we do mock-interview practice with you so you know how to answer the media's questions. For virtual interviews we also help you set-up your lights, camera and sound so you can focus on shining!
Live weekly group sessions:
Group classes provide additional support and marketing coaching to help you leverage your media interviews to increase business opportunities like paid speaking gigs, brand partnerships, and new clients.
I joined Jenn’s program to finally squash the fears I've always had of being on camera. Within one month of our initial meeting, I had booked CBC Radio, CTV News, Global News Morning plus three podcast interviews! I immediately received an increase in opportunities to collaborate and saw a dramatic jump in sales. Jennifer coaches in a way that ensures you are validated, supported and prepared. Now the thought of doing interviews evokes excitement rather than anxiety!
Katherine Earl @mylifecreativekids
I had a wonderful experience working with Jenn and her entire team. Everyone comes with an extensive background in media that helps elevate your business. I learned a lot about how to approach pitches and build credibility in the media world. The way the program is created really allows you to thrive if you take advantage of all the resources, from weekly classes to one-on-one coaching. During my time here I landed a TV segment + print story for topics I'm extremely passionate about and I walked away knowing how to get the exposure my business deserves!
Puja Malhotra @roopcreativeagency
The tools included:
Pitch examples
You receive a variety of successful pitch examples from previous clients who got booked. This includes news and lifestyle examples and our signature template to help you get booked quickly. No more wondering how to position your business to the media.
Media contacts
We give you the emails of the right reporters and producers for you to send your pitch to. This includes CTV, Breakfast Television, CP24, Globe and Mail, Global, CBC, The Globe and Mail and more. Having the right contacts get you booked quickly, there is no more guessing about who to send your pitch to.
Project management space
You get your own Trello board where we will track your pitches, media interviews and progress. Trello is where you will also communicate directly with our coaches. This helps you track your progress throughout the project so that we can collaborate and hit your media goals.
LinkedIn group
You get access to a closed client LinkedIn group where we cheer each other on and you get to connect and network with like-minded entrepreneurs. It’s the safe space you need when taking the leap into media and getting the support and encouragement you need to keep going.
Class recordings
If you miss a live class you will have access to the weekly recordings on our online platform. You can rewatch the classes while you are in the program. This helps you stay on track and gives you the flexibility if you have a last minute scheduling change.
The She’s Newsworthy team are highly knowledgeable about how to grow your thought-leadership through the media. Jenn and her team are a great support for every business owner who wants to leverage the media to grow their online presence and thought-leadership. You don’t need to pay for press or features; your knowledge and expertise will land you multiple TV and print interviews when you work with Jenn You are newsworthy. I recommend this service.
Eno Eka @misspragmatic
Working with She's Newsworthy was hands-down one of the best business decisions I made this year. Not only do they give great media coaching, but they facilitated coverage in media outlets that I thought would be way out of reach for my business in its infancy. I felt supported every step of the way. They really helped me finesse my presence and gave me lots of transferable skills that I've used in many other areas of my business.
Susannah Margison @margisons.co
This may be a surprise, but many women entrepreneurs wonder if they are newsworthy. They don’t realize the potential they have to become the media’s go-to expert with the right guidance from industry experts.
Media Success Coaching is for:
✅ Women entrepreneurs who run a service-based business
✅ Result driven entrepreneurs who are excited to land media and are ready to invest in their growth so they dedicate the time to learn the skills to pitch and land media so they can continue to get exposure for their growing business, even after the program
✅ Women entrepreneurs with a growth mindset who are open to being coached so that they can amplify their voice - unapologetically - knowing the right people are hearing it
✅ Entrepreneurs who are excited and ready for their business to continue growing. The thought of leveraging their media interviews so they can land paid corporate and speaking gigs, brand partnerships and new clients.
We are super selective about the women entrepreneurs we work with, and that’s really because we want to optimize the chance of YOU succeeding. Here are a few things to keep in mind about our values and the type of women entrepreneurs we are most aligned with:
Women entrepreneurs who have a growth mindset:
If you are new or not familiar to media pitching, that's okay. The women we work with trust the process and trust that they will succeed. They are also excited that we incorporate mindset coaching into our success formula for our clients.
Accountability:
The entrepreneurs that succeed in the program stay accountable to their goals to land media while we are working together. They check in and respond to our feedback on a regular basis because they know that we are collaborating with them to hit their goals.
Respect:
The entrepreneurs we work with are respectful and understand professional boundaries with all members of our team. They understand that the coaching relationship is a partnership to help them succeed.
Hi! My name is Jennifer and I am so thrilled you are considering working with our team at She's Newsworthy Media to help you achieve your media and business goals. We are a team of journalists with the sole mission of helping women entrepreneurs like you amplify your voice in the media.
Before becoming a successful entrepreneur I worked in newsrooms across the country as a reporter, producer and writer. Everywhere from CTV, Global, CP24 and the CBC. One thing that stood out from over 15 years in the media was that most of the experts we interviewed were men. They were the ones in the database and they had the media connections. It’s my mission to change that statistic, one woman entrepreneur at a time.
You may still be sitting on the fence, or even delaying your goals. But if I know one thing, the faster you take action - the faster you get results. Investing in yourself right now to get to the next stage in business can look like this…within a few months or even a few weeks (actual client results!):
🎤 You CAN become the media’s go-to expert with the guidance from industry experts. Why continue to go in circles on your own when you can do it with support?
📈 You CAN see a jump in traffic to your website, social media followers and newsletter opt-ins after media interviews
📺 You CAN monetize your media spots and get paid by brands or the network to promote products on-air, in their newsletter and their social channels.
💰 You CAN get booked as paid speakers and use that platform to leverage your services and other products like books and journals.
📊 You CAN increase your credibility and authority by getting the media’s stamp of approval. When you have that it means people in your community are more willing to work with you and your conversion rate goes up, up, up!
📩 You CAN see an increase in podcast requests once you become your media’s go-to expert and leverage those interviews to get your community of buyers to get to know, like and trust you.
🎉 You CAN use your media interviews to promote your books on morning shows to increase sales and drive traffic back to your expertise
Imagine, if this was what you accomplished in the next three to six months? Pretty incredible right? Would you rather think about “what if?” or go after what you want, now? No doubt taking action right now will get you further ahead in business!
You got questions…we have the answers!
What is the investment in the program in 2024 and why is it in USD?
We are a Canadian based company, however since we are an online business all the programs we purchase to operate and provide an exceptional client experience are paid in US dollars. Rates for Media Success Coaching in 2024 start at $4400 USD for the 12 week program and we often run promos. We offer a payment plan option and encourage you to sign-up for the following cohort early to take advantage of early bird rates and bonuses. Compared to traditional PR agencies that charge $2000-$5000 / month for an on-going retainer, we are proud to offer entrepreneurs a program that is accessible and gives them the tools to pitch media long after we work together.
When does the program start?
We run the program three times a year in January, May and September. We encourage you to sign-up for the following cohort early to take advantage of early bird rates and bonuses. Typically we also do a rate increase before the start of every year.
How many media interviews will I likely land?
We estimate you are likely to land anywhere from two to five media interviews in the twelve weeks we are working together. This is based on our statistics of having over 80 women go through the PR program. We give you the tools to land these media interviews while we are working together as well as after the program.
Do you give me a list of media outlets and their contacts?
Absolutely. We give you the exact email addresses that you need to email your media pitch. Our goal is not to be a gatekeeper to the media; instead, we want you to build your own relationships with the media so you can become the go to expert in the long-run.
How much time do I need to dedicate to succeed in the program?
We get it, entrepreneurship is busy. That’s why we designed the program so that you can generate results by dedicating approximately 2-3 hours a week. Some weeks it’s less time because you may be following up with the media. And once you land your first media interview the process gets quicker. For example he’s what the first four weeks in the program could look like:
Week 1: 30 minute strategy session
Week 2: 1 hour class + 1 hour writing a pitch
Week 3: 1 hour class + 45 minutes editing a pitch
Week 4: 1 hour class + 30 minutes practicing for your booked media interview
The flow of the time you spend in the program will really depend on what you are pitching and when the media books you, but above is typically what you will experience in the program throughout the twelve weeks.
What media will I land? Just TV? What about radio + print?
We specifically focus on helping you land on TV. The goal is to have you increase your visibility so that you can showcase your expertise in a format that will get the most amount of exposure and attention. Sometime we do pitch to radio when it’s a longer format (5-6 minutes of your thought-leadership and we pitch outlets like the Globe and Mail (which we love), because the national attention also gets a lot of traction for growing businesses.
What types of entrepreneurs have you worked with?
Our zone of genius is working with women entrepreneurs who run service based businesses. This includes: parenting coaches, psychotherapists, lawyers, home organizers, finance experts, event planners, business coaches, life coaches, teachers, authors, Tiktok coaches, career strategists, wellness instructors, designers, social media curators, diversity and equality and inclusion experts, lifestyle and food bloggers, sleep consultants, chefs, architects and so many more women entrepreneurs. We know how to get these types of entrepreneurs booked and busy!
When are group classes held and are they recorded?
Group classes are typically held mid-week on Wednesdays at 1PM EST. We do a combination of media coaching as well marketing coaching to help you leverage your media interviews. The classes are also a great way to network and collaborate with the other incredible entrepreneurs in the program. And, all classes are recorded so if you miss anything you can always catch the replay.
Are you ready to gain massive media exposure for your growing business and increase your reach all while building your authority and driving traffic to your business?
You know that putting a solid PR strategy in place and developing your media skills is going to help you unlock ALL your greatness.
Click below to book your free clarity call.